Blog
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The B.A.L.L.(er): A Bay Area Love Letter on Two Wheels
By: Erik Mathy Some bikes are built to ride.Some are built to last.And some are built to…
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Marinduro 2026: Dirt, Community, and a Full Day of Stoke in Fairfax
There are race weekends, and then there are weekends that feel like a full celebration of mountain…
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TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win
Grass Valley delivered everything this year. At the TDS event, conditions ran the full spectrum—dry and fast…
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Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks
Every year, the Sea Otter Classic brings together just about everything we love about bikes—riders, builders, industry friends, and…
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PRECISION MEETS TITANIUM
With these new T30 titanium cranksets, White Industries extends its reputation for precision-engineered bicycle components into the…
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Getting more kids on bikes
White Industries × NorCal League Some projects start with a product.This one started with a purpose. A…
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A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build
For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it…
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Sea Otter Classic 2026
We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner.…
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Made Under One Roof
How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions…
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Serviceability matters
Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings…
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Built to last
Longevity isn’t accidental. It’s the result of deliberate decisions—materials chosen for durability, tolerances held tightly, and designs…