Blog
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A Perfect Match: John Watson’s Significant Other x Desert Sage
Photos by John Watson. For the launch of our Limited Edition Desert Sage Collection, we wanted to showcase…
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The Dogs of MADE 2026
MADE is all about beautiful bikes, incredible builders, and the people who make this industry so special—but…
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MADE Show 2026 Recap
Celebrating Cycling Craftsmanship, & Community Every year, the MADE Show brings together some of the most innovative…
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Introducing the Limited Edition Desert Sage Collection
Inspired by the Eastern Sierras. Some places stay with you long after the ride is over. For…
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White Industries is Headed to MADE 2026
See You in Portland There’s something special about MADE. It’s a gathering of the people who live…
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Meet the New MET Hub: Built Specifically for Brompton Riders
For years, Brompton riders have embraced a unique way of riding. Whether you’re commuting across town, catching…
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The Sour Pasta Party 32 Turns Heads
At this year’s Sea Otter Classic, there was no shortage of wild bikes, dream builds, and cutting-edge…
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Meet Ed: The Craftsman Behind the Components
At White Industries, every component tells a story. But behind every hub, crankset, freewheel, and chainring is…
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The Classics: Why Black and Silver Continue to Define Great Bike Builds
Some colors never go out of style. For decades, Black and Silver have remained the foundation of…
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Gold Collection: A Finish That Shines
Some finishes blend in. Gold was made to stand out. The White Industries Gold Collection brings warmth,…
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Marco Osborne Takes on the EDR Series in Europe
From California Trails to the European Alps This summer, White Industries rider Marco Osborne traded familiar trails for the…
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Blue Collection: A COOL Color
There’s something unmistakable about a blue anodized component. It’s bold enough to stand out but refined enough…
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Purple Collection: a fan FAVORITE
A Color That Makes Every Build Stand Out Some colors never go out of style. Purple is…
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Farewell to Red & Pink
Every component we make is the result of thoughtful design, precision machining, and careful attention to detail.…
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Behind the Machines: A Look Inside White Industries
At White Industries, we’ve always believed that how something is made matters. For more than four decades,…
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White Industries at Lost and Found Gravel 2026
This past weekend, we headed to Portola, California for another incredible edition of Lost and Found Gravel,…
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The Hudski Dualist MTB Built with White Industries
There’s something special about a bike that stops people in their tracks at Sea Otter Classic. This…
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White Industries x Lost and Found in Portola, California
White Industries is stoked head back to California’s Premier Gravel Event White Industries is heading back to Lost and…
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A Different Kind of Build: The Marin Stayer with Dual Headsets
Every once in a while, a bike comes along that stops you in your tracks. Not because…
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Introducing the New White Industries Seat Collars
Precision Details. Everyday Reliability. Made to Last. At White Industries, we’ve always believed the smallest components can make…
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The B.A.L.L.(er): A Bay Area Love Letter on Two Wheels
By: Erik Mathy Some bikes are built to ride.Some are built to last.And some are built to…
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Marinduro 2026: Dirt, Community, and a Full Day of Stoke in Fairfax
There are race weekends, and then there are weekends that feel like a full celebration of mountain…
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TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win
Grass Valley delivered everything this year. At the TDS event, conditions ran the full spectrum—dry and fast…
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Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks
Every year, the Sea Otter Classic brings together just about everything we love about bikes—riders, builders, industry friends, and…
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PRECISION MEETS TITANIUM
With these new T30 titanium cranksets, White Industries extends its reputation for precision-engineered bicycle components into the…
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Getting more kids on bikes
White Industries × NorCal League Some projects start with a product.This one started with a purpose. A…
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A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build
For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it…
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Sea Otter Classic 2026
We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner.…
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Made Under One Roof
How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions…
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Serviceability matters
Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings…
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Built to last
Longevity isn’t accidental. It’s the result of deliberate decisions—materials chosen for durability, tolerances held tightly, and designs…