Every component we make is the result of thoughtful design, precision machining, and careful attention to detail. The same is true for the colors we offer.
As our product line continues to evolve, so does our color palette. Beginning at the end of July, we’ll be saying goodbye to our Red and Pink anodized color collections across the White Industries lineup.
Once the remaining inventory is sold through, these colors will be retired and will not return.
A Colorful Chapter
Over the years, Red and Pink have helped riders create some truly unforgettable builds. From bold mountain bikes and vibrant gravel rigs to eye-catching commuter bikes, these finishes brought personality and individuality to countless rides around the world.
Whether you chose Red for its timeless energy or Pink because it challenged convention, these colors became a favorite for riders looking to build something uniquely their own.
We’re grateful to everyone who chose them as part of their dream build.
Looking Ahead
At White Industries, we’re always evaluating our product offering to better focus our manufacturing efforts while continuing to deliver the quality, craftsmanship, and service riders have come to expect.
Retiring these colors allows us to simplify production and concentrate on the finishes that continue to see the greatest demand, while maintaining the precision and consistency that define every component we make.
Our commitment remains unchanged: designing, machining, assembling, and inspecting premium bicycle components in Petaluma, California.
Last Chance
If you’ve been planning a build featuring Red or Pink, now is the time.
Remaining inventory will be available while supplies last, and once these colors are gone, they’re gone for good. There will be no additional production runs.
Thank you to everyone who made these collections part of their bikes and their stories. We can’t wait to see the final Red and Pink builds out on the road, trail, and gravel before these colors take their place in White Industries history.
Available while inventory lasts. Once they’re gone, they’re gone.
