Author: Heather McFadden

  • Meet the New MET Hub: Built Specifically for Brompton Riders

    Meet the New MET Hub: Built Specifically for Brompton Riders

    For years, Brompton riders have embraced a unique way of riding. Whether you’re commuting across town, catching a train, navigating busy city streets, or traveling with your bike folded neatly at your side, a Brompton isn’t just a bicycle—it’s a lifestyle.

    That’s why we’re excited to introduce the White Industries MET Hub.

    Designed specifically for Brompton bicycles, the MET Hub delivers the precision, reliability, and serviceability that White Industries is known for, all in a package engineered around the unique demands of the world’s most iconic folding bike.

    Designed for Brompton From Day One

    The MET Hub wasn’t adapted from an existing design.

    It was developed from the ground up to meet the needs of Brompton riders.

    Small wheels, high spoke tensions, frequent folding, and daily use place unique demands on a hub. We carefully engineered the MET Hub to address these challenges while delivering the smooth performance and long-term durability riders expect from White Industries.

    The result is a purpose-built hub that feels right at home on a Brompton.

    Built for Everyday Adventures

    Brompton riders often ask more from their bikes than the average cyclist.

    One day your bike is commuting to work. The next it’s folded under a café table, tucked into a train compartment, or traveling across the country.

    The MET Hub is designed for that kind of versatility.

    Precision-machined in Petaluma, California, each hub features premium materials, sealed cartridge bearings, and the tight manufacturing tolerances that have defined White Industries products since 1978.

    Whether you’re riding every day or planning your next adventure, the MET Hub is built to

    keep rolling.

    Made to Last

    At White Industries, we believe great components should be ridden for years—not replaced after a season.

    The MET Hub is fully serviceable and designed with long-term ownership in mind. Every detail was considered to ensure durability, reliability, and consistent performance mile after mile.

    It’s the same philosophy we’ve applied to every product we manufacture for nearly five decades.

    Why “MET”?

    MET is short for Metro—a nod to the urban environments where Brompton bicycles thrive.

    From city streets and bike lanes to train stations and neighborhood coffee shops, the Brompton has become a trusted companion for riders around the world.

    The MET Hub was created to support that experience with premium performance and dependable reliability.

    Manufactured in Petaluma, California

    Like all White Industries products, the MET Hub is manufactured in our Petaluma, California facility.

    From machining and finishing to assembly and inspection, every hub passes through the hands of our team before it reaches yours.

    It’s part of our commitment to quality, craftsmanship, and creating products that riders can trust.

    Welcome to the White Industries Family

    We’re proud to bring White Industries craftsmanship to the Brompton community.

    The MET Hub represents everything we value: thoughtful engineering, precision manufacturing, long-term reliability, and a passion for riding.

    Whether you’re commuting, traveling, exploring, or simply enjoying the ride, we’re excited to be part of your next journey.

    The White Industries MET Hub. Designed for Brompton. Built to last.

    Shop Now
  • The Sour Pasta Party 32 Turns Heads

    The Sour Pasta Party 32 Turns Heads

    At this year’s Sea Otter Classic, there was no shortage of wild bikes, dream builds, and cutting-edge ideas—but one bike consistently stopped riders in their tracks inside the White Industries booth: the custom-built Sour Bicycles Pasta Party 32 with the newly launching White Industries T30 Titanium Cranks.

    Built around the emerging 32-inch wheel platform and dressed with a carefully curated mix of premium components, the bike represented everything we love about modern mountain biking—innovation, craftsmanship, and individuality.

    A Hardtail Built Around Big Ideas

    The Pasta Party 32 isn’t simply a stretched version of Sour’s already-popular Pasta Party hardtail. This frame was purpose-built from the ground up to accommodate massive 32-inch wheels, creating a unique riding experience focused on rollover speed, momentum, and long-distance trail capability.

    Constructed from custom-drawn, multi-butted Chromoly steel tubing, the frame blends modern geometry with the timeless ride feel only steel can deliver. Designed around a 100–120mm suspension fork with clearance for 32 x 2.4” tires, the Pasta Party 32 pushes the boundaries of what a modern hardtail can be.

    The result is a bike that looks futuristic while still feeling deeply rooted in classic mountain bike culture.

    Rolling on Astral 32-Inch Wheels

    A build like this starts with the wheels, and the new 32-inch rims from Astral Cycling delivered the perfect foundation.

    The oversized wheel platform offers incredible rollover characteristics, smoothing out rocks, roots, and rough terrain while carrying speed effortlessly through technical sections. Seeing the bike in person immediately highlighted just how proportional and intentional the platform feels when paired with a frame specifically designed around the wheel size.

    Wrapped around those wheels were the ever-fast and race-proven Vittoria Peyote tires, bringing a lightweight and fast-rolling tread pattern to the build. The Peyote’s low-profile center tread and predictable cornering characteristics made it a fitting choice for a bike aimed at endurance riding, adventure, and aggressive XC terrain.

    Premium Details from White Industries

    Of course, no bike in the booth would be complete without a full spread of beautifully machined components from White Industries.

    The build featured White Industries’ new titanium cranks, paired with their signature hubs and drivetrain components, all tying together the boutique aesthetic and performance-first philosophy behind the project.

    The brushed finishes, precision machining, and timeless design language matched the Sour frame perfectly. Every detail felt intentional—premium without being flashy, technical without losing personality.

    Big thanks to Shimano, Wren, PNW, SDG and Paul Components for making sure the build was perfect.

    A Glimpse Into the Future of Hardtails

    What made the Pasta Party 32 stand out wasn’t just the wheel size. It was the way every part of the build worked together to create something cohesive and exciting.

    In a sea of carbon superbikes and electronic everything, this steel hardtail reminded riders that innovation doesn’t always have to abandon soul. It combined experimental wheel sizing, handcrafted steel construction, proven tire technology, and precision-machined components into one of the most talked-about bikes of the weekend.

    The Sour Pasta Party 32 wasn’t just a display bike—it was a conversation starter, a proof of concept, and maybe even a glimpse at where modern hardtail design is heading next.

  • Meet Ed: The Craftsman Behind the Components

    Meet Ed: The Craftsman Behind the Components

    At White Industries, every component tells a story. But behind every hub, crankset, freewheel, and chainring is a person whose dedication, skill, and attention to detail make that story possible.

    For many years, Ed Eigenberger has been one of those people.

    As a Shop Lead and Machinist, Ed plays a vital role in the production of White Industries components. His work touches many of the products riders know and love, from cranksets and freewheels to the countless small parts that keep bikes running smoothly. While riders may never meet him, chances are they’ve experienced the results of his craftsmanship every time they’ve thrown a leg over a bike equipped with White Industries components.

    Seeing the Bigger Picture

    When asked what a typical day looks like, Ed’s answer was simple:

    “The view through a kaleidoscope.”

    It’s a fitting description for someone whose role requires balancing production, problem-solving, quality control, and leadership. No two days are exactly alike. One moment may involve overseeing a machining process, while the next could require troubleshooting a complex manufacturing challenge or ensuring every finished part meets White Industries’ exacting standards.

    It’s this ability to see the bigger picture while staying focused on the smallest details that makes Ed such an important part of the team.

    The Details Matter

    Ask Ed what riders might not realize about how their components are made, and his answer gets right to the heart of what sets White Industries apart:

    “The level of scrutiny we place on our finishing.”

    While precision machining often gets the spotlight, Ed knows that the final details matter just as much. Every component that leaves the White Industries facility has passed through countless inspections and quality checks to ensure it meets the standards riders have come to expect.

    It’s a philosophy that reflects the broader culture of the company: never settle, always improve, and pay attention to the details that others might overlook.

    A Passion for Craftsmanship

    When it comes to favorite products, Ed doesn’t hesitate.

    The polished M30 crankset gets his vote.

    “Because they really pop.”

    It’s easy to understand why. The polished finish showcases both the beauty of the machining and the craftsmanship that goes into every crankset. It’s the kind of component that catches your eye immediately but continues to impress long after the first ride.

    That appreciation for craftsmanship also extends to some of the most challenging projects he’s worked on. Among the highlights of his career at White Industries are the titanium crank inserts—an ambitious undertaking that required creativity, precision, and persistence to bring to life.

    Built by Riders

    Like many members of the White Industries team, Ed isn’t just making bike parts—he’s using them.

    When he’s not in the shop, you’ll likely find him outdoors and on two wheels. His stable includes everything from mountain bikes and gravel bikes to a commuter bike, each serving a different purpose but sharing the same goal: getting outside and enjoying the ride.

    His favorite local routes reflect Northern California’s diverse riding opportunities. Whether it’s exploring the trails at Annadel State Park or rolling through the scenic roads of the Chileno Valley loop, Ed understands firsthand what riders demand from their equipment.

    That rider perspective influences the work he does every day.

    The Machines Behind the Magic

    Every machinist has a favorite machine, and for Ed, it’s the Nakamura NTY3-250.

    While it may not mean much to the average cyclist, machines like these represent the cutting edge of modern manufacturing. Combined with the knowledge and experience of operators like Ed, they help transform raw material into the components that riders depend on around the world.

    But even the most advanced machinery is only as good as the people running it.

    More Than a Job

    Perhaps the most telling answer came when Ed was asked what being part of the White Industries family means to him.

    “It means enjoying going to work more often than not.”

    Simple. Honest. Genuine.

    It’s also a reflection of the culture that has helped White Industries thrive for decades. The company is built on people who care deeply about what they do, who take pride in their craft, and who enjoy working alongside others who share the same passion.

    When asked which White Industries color he’d choose for his dream build, Ed’s answer was equally revealing:

    “All of them except black.”

    For someone who appreciates the details, that answer makes perfect sense.

    The People Behind the Product

    The next time you admire a polished crankset, spin a freewheel, or appreciate the smooth operation of a White Industries component, remember that it didn’t happen by accident.

    It happened because people like Ed showed up every day, paid attention to the details, embraced the challenges, and took pride in building something that makes other people happy.

    As Ed puts it, one of the most satisfying parts of his job is:

    “Providing a peaceful product that makes people happy.”

    We couldn’t think of a better way to describe what White Industries is all about.

  • The Classics: Why Black and Silver Continue to Define Great Bike Builds

    The Classics: Why Black and Silver Continue to Define Great Bike Builds

    Some colors never go out of style.

    For decades, Black and Silver have remained the foundation of countless dream builds, earning their place as the most popular finishes in the White Industries lineup. They’re timeless, versatile, and effortlessly complement everything from modern carbon race bikes to handcrafted steel frames.

    Black offers a clean, understated look that lets the bike’s design do the talking. It’s refined, durable, and seamlessly integrates into virtually any build. Whether you’re chasing performance or creating a minimalist aesthetic, black continues to be the go-to choice for riders around the world.

    Silver tells a different story. Our polished silver finish celebrates the craftsmanship behind every component. It highlights the precision machining, crisp edges, and attention to detail that define White Industries. It’s equally at home on a modern gravel bike as it is on a classic titanium or steel frame.

    Both finishes represent more than a color—they represent longevity. Trends may come and go, but Black and Silver remain constants because they simply work.

    Every White Industries component is precision machined, assembled, and inspected in Petaluma, California, ensuring these classic finishes perform as beautifully as they look.

    Whether you’re building your first custom bike or your tenth, Black and Silver continue to be the colors riders return to time and time again.

  • Gold Collection: A Finish That Shines

    Gold Collection: A Finish That Shines

    Some finishes blend in. Gold was made to stand out.

    The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build.

    Gold has become a favorite among riders who want their bike to reflect their personality without sacrificing timeless design. Whether paired with a matte black frame, polished titanium, classic steel, or vibrant paint, gold accents create a look that feels both refined and distinctive.

    Of course, at White Industries, color is only part of the story.

    Photo: Josh Becker

    Every Gold hub, crankset, headset, seat collar, bottom bracket, and accessory begins as a solid piece of aluminum before being precision machined in our Petaluma, California facility. From there, each component is carefully finished, anodized, assembled, and inspected by the same team that has been building premium bicycle components for more than 45 years.

    The result is a finish that’s every bit as durable as it is beautiful.

    Gold isn’t about being flashy.

    Gold isn’t about being flashy—it’s about celebrating craftsmanship. The anodized finish enhances the crisp lines, smooth contours, and intricate machining that define every White Industries component. It’s a subtle reminder that exceptional products deserve exceptional attention to detail.

    For many riders, a custom build is more than a collection of parts—it’s an expression of their riding style, personality, and appreciation for quality. Gold offers a way to elevate that vision while maintaining the performance and reliability White Industries is known for.

    Whether you’re building a dream gravel bike, a modern mountain bike, a timeless road machine, or a custom city bike, the Gold Collection delivers a finish that’s as memorable as the ride itself.

    Because every great build deserves a little shine.

    Precision machined. Made in California. Built to stand out.

  • Marco Osborne Takes on the EDR Series in Europe

    Marco Osborne Takes on the EDR Series in Europe

    From California Trails to the European Alps

    This summer, White Industries rider Marco Osborne traded familiar trails for the rugged mountains of Europe, taking on some of the world’s toughest competition in the Enduro World Cup (EDR) series.

    With iconic venues, demanding terrain, and some of the fastest riders on the planet, the European rounds are never easy. But Marco embraced every challenge, delivering two impressive results while soaking in everything the experience had to offer.

    Charging Through Canazei

    Marco’s first stop was Canazei, Italy, nestled in the heart of the Dolomites. Known for its steep alpine terrain, technical descents, and breathtaking scenery, Canazei tested riders with long stages, unpredictable conditions, and relentless elevation.

    Marco rode confidently throughout the weekend, finishing 17th overall against one of the deepest fields in enduro racing.

    Building Momentum in La Thuile

    The next stop brought the series to La Thuile, Italy, another legendary destination featuring rugged alpine terrain, fast descents, and challenging technical sections.

    Marco continued to build speed and confidence, improving his result with an impressive 12th-place finish. His performance reflected not only his fitness and technical ability but also his determination to keep pushing deeper into the field with every race.

    Racing at the Highest Level

    Competing in the EDR series means racing against the very best in the world on some of the most demanding trails imaginable. Every stage pushes both rider and equipment to their limits, making consistency and reliability just as important as speed.

    We’re proud to support Marco as he continues to represent White Industries on the world stage. Seeing our components perform in some of the toughest conditions imaginable is exactly why we build them the way we do—precision-machined, thoroughly tested, and built to last.

    What’s Next

    Europe has been an incredible experience for Marco, both on and off the bike. Between world-class trails, passionate fans, and unforgettable mountain scenery, the EDR series continues to showcase the very best of enduro racing.

    Congratulations to Marco on two strong finishes in Canazei (17th) and La Thuile (12th). We can’t wait to see where the next round takes him.

    Keep charging, Marco—we’re all cheering you on from Petaluma.

  • Blue Collection: A COOL Color

    Blue Collection: A COOL Color

    There’s something unmistakable about a blue anodized component.

    It’s bold enough to stand out but refined enough to feel timeless. For many riders, blue strikes the perfect balance between classic styling and personal expression, making it one of the most versatile finishes in the White Industries lineup.

    Whether you’re building your dream bike from the ground up or refreshing a trusted ride, Blue adds just the right amount of personality without overpowering the overall design.

    A Finish That Complements Every Build

    Our Blue Collection has become a favorite among custom builders and everyday riders alike because it works with nearly every frame and component combination.

    Blue pairs beautifully with matte black, polished silver, brushed titanium, raw aluminum, and colorful steel frames. It can serve as a subtle accent through hubs or seat collars, or become the defining visual element of an entire build with matching cranks, headsets, and accessories.

    The result is a bike that feels thoughtfully designed, balanced, and unmistakably yours.

    Precision Crafted in California

    Like every White Industries finish, our Blue anodizing reflects the same commitment to quality that goes into every component we produce.

    Each hub, headset, seat collar, crankset, and accessory begins as raw aluminum before being precision machined in our Petaluma, California facility. Every part is then carefully anodized, assembled, and inspected under one roof to ensure exceptional durability, performance, and consistency.

    It’s craftsmanship you can see before you ever turn a pedal.

    It’s a finish that looks just as good years from now as it does the day it’s installed.

    Built for Every Mile

    At White Industries, every color is an opportunity for riders to make their bike their own while enjoying uncompromising American-made quality.

    Blue continues to be one of our most popular finishes because it delivers a timeless aesthetic backed by precision engineering and decades of manufacturing expertise.

    No matter where your next ride takes you, the Blue collection is ready.

  • Purple Collection: a fan FAVORITE

    Purple Collection: a fan FAVORITE

    A Color That Makes Every Build Stand Out

    Some colors never go out of style. Purple is one of them.

    Over the years, Purple has become one of White Industries’ most beloved anodized finishes, offering riders the perfect balance of individuality, craftsmanship, and timeless style. It’s bold without being overpowering, vibrant without being flashy, and distinctive enough to make any bike feel uniquely yours.

    For riders who believe every detail matters, Purple is more than just a color—it’s a statement.

    Built to Express Your Style

    Every bike tells a story, and the components you choose are part of that narrative.

    Purple gives riders the freedom to create something personal. Whether you’re building a titanium dream bike, restoring a classic steel frame, or putting together a modern gravel machine, Purple adds character without overwhelming the overall design.

    It pairs effortlessly with brushed titanium, polished silver, matte black, raw aluminum, colorful steel frames, and even carbon fiber. Some riders choose a full Purple component kit for maximum impact, while others use it as an accent through hubs, cranks, headset spacers, seat collars, or freehub bodies. However you choose to use it, Purple brings a level of personality that stands out for all the right reasons.

    Precision Behind Every Finish

    The beauty of Purple goes far beyond its appearance.

    Every White Industries component begins as a solid block of aluminum before being precision machined to exact tolerances in our Petaluma, California facility. After machining, each part is carefully anodized to achieve its rich, vibrant finish while maintaining the durability riders expect from components built to last.

    Every hub, crankset, bottom bracket, headset, and accessory is assembled and inspected by hand before it leaves our shop. That commitment to quality means your Purple components don’t just look exceptional—they’re engineered to perform mile after mile.

    A Favorite Among Custom Builders

    Custom bike builders have embraced Purple because it offers endless design possibilities.

    Its versatility makes it easy to complement both understated and adventurous builds. Whether paired with polished metal finishes for a timeless aesthetic or combined with bold frame colors for something completely unique, Purple consistently creates bikes that turn heads while remaining tastefully refined.

    It’s one of those rare colors that feels both modern and classic at the same time.

    More Than Just a Color

    At White Industries, color has always been about giving riders another way to make their bike their own.

    Purple has earned its place as a favorite because it encourages creativity while never compromising the performance, precision, or reliability that define every White Industries component. It’s an expression of individuality backed by decades of American manufacturing and craftsmanship.

    After all, the best bikes aren’t just remembered for where they went—they’re remembered for how they made you feel. Your components should be just as memorable as the rides they take you on.

  • Farewell to Red & Pink

    Farewell to Red & Pink

    Every component we make is the result of thoughtful design, precision machining, and careful attention to detail. The same is true for the colors we offer.

    As our product line continues to evolve, so does our color palette. Beginning at the end of July, we’ll be saying goodbye to our Red and Pink anodized color collections across the White Industries lineup.

    Once the remaining inventory is sold through, these colors will be retired and will not return.

    A Colorful Chapter

    Over the years, Red and Pink have helped riders create some truly unforgettable builds. From bold mountain bikes and vibrant gravel rigs to eye-catching commuter bikes, these finishes brought personality and individuality to countless rides around the world.

    Whether you chose Red for its timeless energy or Pink because it challenged convention, these colors became a favorite for riders looking to build something uniquely their own.

    We’re grateful to everyone who chose them as part of their dream build.

    Looking Ahead

    At White Industries, we’re always evaluating our product offering to better focus our manufacturing efforts while continuing to deliver the quality, craftsmanship, and service riders have come to expect.

    Retiring these colors allows us to simplify production and concentrate on the finishes that continue to see the greatest demand, while maintaining the precision and consistency that define every component we make.

    Our commitment remains unchanged: designing, machining, assembling, and inspecting premium bicycle components in Petaluma, California.

    Last Chance

    If you’ve been planning a build featuring Red or Pink, now is the time.

    Remaining inventory will be available while supplies last, and once these colors are gone, they’re gone for good. There will be no additional production runs.

    Thank you to everyone who made these collections part of their bikes and their stories. We can’t wait to see the final Red and Pink builds out on the road, trail, and gravel before these colors take their place in White Industries history.

    Available while inventory lasts. Once they’re gone, they’re gone.

  • Behind the Machines: A Look Inside White Industries

    Behind the Machines: A Look Inside White Industries

    At White Industries, we’ve always believed that how something is made matters.

    For more than four decades, we’ve been designing, machining, assembling, and testing bicycle components in Northern California. While many products today travel across multiple continents before reaching a rider’s bike, we’ve remained committed to keeping manufacturing close to home, maintaining control over quality, and building products that are made to last.

    Recently, YouTubers Josh Reid and Nick Vieri friends of Enduro Bearings stopped by our Petaluma facility to get a behind-the-scenes look at how White Industries components come to life. The resulting factory tour offers a rare glimpse into the machines, processes, and people that make White Industries what it is today. Check out Inside White Industries video below.

    More Than a Factory

    Walking through the White Industries facility, one thing becomes immediately apparent: every product has a story.

    It starts with raw material and a design concept, but it comes to life through countless manufacturing steps. From CNC machining and finishing to assembly and inspection, every component passes through the hands of skilled team members who care deeply about the final product.

    While modern manufacturing relies on advanced technology, it’s the experience and attention to detail of the people behind the machines that ultimately define the quality of a White Industries component.

    White Industries Cranks

    Manufacturing Under One Roof

    One of the things that makes White Industries unique is how much of the process happens in-house.

    By keeping machining, assembly, quality control, and operations under one roof, we’re able to maintain the tight tolerances and consistency riders have come to expect from our hubs, cranksets, chainrings, headsets, and other components.

    This approach also allows us to innovate quickly, solve problems efficiently, and continually refine our products. Every decision is made with durability, performance, and long-term reliability in mind.

    White Industries Manufacturing Facility

    Built for Riders, By Riders

    At its core, White Industries has always been a company built by people who ride bikes.

    Many of the products we make today were born from a desire to create components that didn’t exist elsewhere or to improve upon existing designs. That rider-first mindset continues to guide product development today.

    Inside White Industries: Riders

    The Value of Local Manufacturing

    Manufacturing in California isn’t always the easiest path, but it’s one we’re proud to continue pursuing.

    Producing components locally allows us to maintain close oversight of every stage of production while supporting skilled manufacturing jobs in our community. It also enables us to build stronger relationships with suppliers, respond quickly to customer needs, and remain accountable for the products that carry the White Industries name.

    For us, local manufacturing isn’t a marketing slogan—it’s a commitment to craftsmanship, quality, and doing things the right way.

    Inside White Industries: Cranks

    Take the Tour

    We’re grateful to the Enduro Bearings crew(Make sure to give them a follow) for taking the time to visit our facility and share a glimpse of what goes on behind the scenes. Whether you’re a longtime White Industries customer or discovering the brand for the first time, the factory tour provides a unique perspective on the work, precision, and passion that go into every component we make.

    The next time you spin a White Industries hub, shift through a White Industries crankset, or admire a freshly built wheelset, you’ll have a better understanding of the people and processes behind it.

    Because at the end of the day, every component tells a story—and ours starts right here in Petaluma, California.

    White Industries Front Door
  • White Industries at Lost and Found Gravel 2026

    White Industries at Lost and Found Gravel 2026

    This past weekend, we headed to Portola, California for another incredible edition of Lost and Found Gravel, hosted by Sierra Buttes Trail Stewardship. Set against the backdrop of Portola and the rugged Lost Sierra landscape, the event once again brought together riders from across the country for one of gravel cycling’s most iconic weekends.

    Lost and Found continues to be one of the premier gravel events in the country, not only because of the stunning terrain and challenging routes, but because of the people behind it. Sierra Buttes Trail Stewardship has built something truly special in the Lost Sierra, creating an event that celebrates adventure, community, and a shared love of riding bikes. Beyond race weekend, SBTS works year-round to build, maintain, and advocate for trails that benefit cyclists, dirt bikers, hikers, and outdoor enthusiasts alike. Their commitment to expanding access to world-class riding while investing in local communities is something we deeply admire, and we’re proud to support an organization that does so much to strengthen and grow the cycling community.

    The festivities kicked off on Friday with the shakeout ride(Thanks Nicole and Patrick), where more than 100 riders rolled out to preview the terrain, spin their legs, and enjoy the community that makes Lost and Found so special. White Industries was proud to host an aid station along the route, offering refreshments, snacks, and a chance to connect with riders before the big day.

    Have you seen Curtis from Retrotec and his Triumph at Lost and Found? He drove it from Napa up to Portola on Friday morning just for the shake out ride. Don’t worry he left at 5:15am to beat the heat!

    Saturday morning saw more than 1,000 riders line up at the start, ready to tackle routes ranging from challenging 40, 60 miler or the full 100-mile epic. As the day progressed, temperatures steadily climbed, adding another layer of difficulty to an already scenic course.

    Dusty roads, long climbs, and relentless heat tested riders throughout the day, but the determination and positive spirit of the gravel community never wavered as you can see as White Industries Ambassador Tydeman Newman wheelied through our aid station!

    We spent Saturday at Aid Station #2 supporting the brave riders taking on the 100-mile route. Equipped with pickle juice for cramp prevention, fresh caprese bites for a change from Gu energy gels, and plenty of Dumonde chain lube to keep drivetrains running smoothly through the dust, our team was there to help riders keep moving toward the finish line. Whether someone needed a quick mechanical check, a salty snack, or just a few words of encouragement, it was rewarding to play a small part in so many successful rides.

    Events like Lost and Found are a reminder of what makes cycling special. Beyond the miles, the elevation gain, and the finish times, it’s the people who make these weekends memorable.

    We’re grateful to Sierra Buttes Trail Stewardship for continuing to put on such a world-class event and for their ongoing work building and maintaining trails throughout the Lost Sierra region.

    Alec White rides to the Lost and Found White Industries Aid Station #2.

    Thank you to everyone who stopped by our aid stations, shared stories, grabbed a caprese bite, or simply said hello. We look forward to seeing you out on the gravel again soon. And thanks so much for the White Industries crew of volunteers, Glyn, Kasey, Ed, Britney, and STBS volunteers Michelle and Neil for helping out! Couldn’t do it without this crew! (Insert hand heart emoji here).

    That river never felt so nice after such a long day out there.

    It was a fun filled event and the expo was the perfect zone to hang out in the cool grass and watch the amazing band play and eat some amazing food provided by local vendors! Already excited to be there for 2027!

  • The Hudski Dualist MTB Built with White Industries

    The Hudski Dualist MTB Built with White Industries

    There’s something special about a bike that stops people in their tracks at Sea Otter Classic. This year, the Hudski Doggler show bike did exactly that.

    Built around the belief that the best bikes are the ones you ride everywhere, the Doggler embodies the modern all-terrain bike mindset: equally capable on dirt roads, singletrack, city streets, and weekend adventures. It is the bike riders reach for when the route is undefined, the possibilities are wide open, and they let the wind be their guide.

    When it came time to build a standout Doggler for Sea Otter, Hudski chose components that share the same philosophy: durable, beautiful, endlessly functional, and built to be ridden hard. Enter White Industries.

    Defining the Modern ATB

    There have always been all-terrain bikes. With the right mindset any bike can be an ATB. The Doggler, however, has carved its own path. Designed to bridge the gap between mountain bikes, gravel bikes, commuters, and adventure rigs, the Doggler combines confident handling, generous tire clearance, and everyday practicality in a package that feels at home almost anywhere.

    This show bike features a custom steel fork built by Curtis Inglis, giving it a uniquely refined ride quality. The aluminum frame delivers a responsive and lively feel, while the steel fork adds a damped, tactile sensation to the front end. Combined with the Doggler’s mountain bike inspired geometry, the result is a bike that offers stability and confidence when the terrain gets rough. Whether it’s a quick spin around town, a backroad exploration, a loaded bikepacking trip, or an after-work singletrack session, the Doggler is built to adapt.

    At Sea Otter, the bike stood out not only because of its distinctive ATB styling and eye-catching details, but because every component choice felt purposeful.

    White Industries Performance Meets Adventure-Ready Simplicity

    The Sea Otter build featured a full suite of White Industries components, including:

    Together, the build delivered the clean, timeless aesthetic White Industries is known for while providing the precision, durability, and reliability riders expect from components built to last a lifetime.

    The White Industries crankset brought stiffness, durability, and understated machining artistry to the build, and the square taper bottom bracket perfectly complemented the Doggler’s chill do-anything personality. Paired with White Industries hubs, the bike rolled with quick engagement, legendary reliability, and that unmistakable freehub sound that always seems to draw a crowd.

    A White Industries headset completed the front end, tying the entire build together with the same attention to detail and timeless design found throughout the bike.

    Sea Otter: Where Bicycles and Speedboats Collide

    Sea Otter has always been more than just a bike festival. It is a gathering place for innovation, style, engineering, and cycling culture. If you stopped by the Hudski Chiller Zone, you probably noticed another side of the brand’s personality: a fleet of RC speedboats skimming across the water between conversations about bikes.

    That blend of performance and fun is exactly what the Doggler represents. Serious capability without taking itself too seriously. A bike built to explore, experiment, and make every ride a little more interesting.

    It wasn’t a hyper-specialized race machine or a fragile show bike. It was a bike built to be ridden hard. The kind of bike that makes you want to leave the expo, find the nearest dirt road, and disappear for a few hours.

    That’s what made the partnership with White Industries feel so natural.

    Built for Riders Who Want One Bike to Do More

    The Doggler continues to prove that the all-terrain bike category is more than a trend. Riders are looking for bikes that can handle daily commutes, gravel adventures, bikepacking weekends, trail rides, and everything in between without sacrificing capability or character.

    With White Industries components completing the package, this Doggler showcased exactly what that future can look like: modern versatility, timeless craftsmanship, and pure riding fun.

    For riders who appreciate thoughtful design and components built to last, it was one of the standout builds of the weekend. Find the Doggler frameset here and check out the Doggler’s big brother the The Dualist by Hudski. 

  • White Industries x Lost and Found in Portola, California

    White Industries x Lost and Found in Portola, California

    White Industries is stoked head back to California’s Premier Gravel Event

    White Industries is heading back to Lost and Found Bike Ride for another weekend of gravel racing, vast views, and great community in Portola.

    Lost and Found is one of California’s top gravel events. The course features fast fire roads, rough descents, steady climbs, and remote Sierra Nevada terrain. Each year, riders from across the country travel to Portola for the challenge and the experience and the snacks at the aid station.

    Supporting the Gravel Cycling Community

    White Industries proudly supports events that bring riders together. Lost and Found Gravel celebrates adventure, craftsmanship, and community-driven cycling culture. The event creates an atmosphere that feels welcoming from start to finish.

    During the weekend, the White Industries crew will showcase our latest hubs, cranks, headsets, bottom brackets, and drivetrain components. Every product is manufactured in Petaluma.

    Stop by the booth to check out new bike builds, discuss gravel gearing, and connect with the team behind the products.

    Gravel Riding Continues to Drive Innovation

    Gravel riding continues to shape modern bike design and rider creativity. Events like Lost and Found Gravel inspire everything we do at White Industries.

    Some riders come to race. Others come to explore new roads or complete their first gravel event. No matter the goal, the weekend captures the freedom and adventure that make gravel riding special.

    Visit White Industries at Lost and Found Gravel

    We look forward to supporting riders, reconnecting with friends across the cycling industry, and spending another weekend in the Sierra Nevada.

    If you’re attending Lost and Found this year, make sure to stop by and say hello. We will be out on course aiding the riders as they complete the 100 miler course.

    We’ll see you in Portola.

  • A Different Kind of Build: The Marin Stayer with Dual Headsets

    A Different Kind of Build: The Marin Stayer with Dual Headsets

    Every once in a while, a bike comes along that stops you in your tracks.

    Not because it’s flashy—but because it’s different.

    The Marin Stayer is one of those bikes.

    Built for the Unexpected

    At first glance, it looks like a familiar drop-bar adventure bike. But take a closer look, and you’ll notice something unusual:

    Two headsets.

    Yes—two.

    It’s a design choice that immediately raises questions, and that’s exactly the point. The Stayer isn’t built to follow expectations. It’s built to expand them.

    Why Two Headsets?

    The dual-headset setup is part of what makes this bike so versatile.

    It allows for a unique front-end configuration that gives riders more options in how they set up and ride the bike—whether that’s for long-distance touring, mixed terrain, or simply experimenting with geometry and control.

    It’s not about complexity for the sake of it. It’s about function, adaptability, and pushing boundaries.

    The Right Components for the Job

    When a bike steps outside the norm, every component matters even more.

    This build features:

    • White Industries hubs
    • White Industries headsets (both of them)

    It’s a natural fit.

    At White Industries, components are designed to be durable, serviceable, and consistent over time—qualities that become even more important on a bike like this.

    Whether it’s the smooth engagement of the hubs or the precision and reliability of the headsets, these are parts built to handle long miles and evolving setups.

    A Bike That Invites Curiosity

    The Marin Stayer isn’t trying to be everything to everyone.

    It’s for riders who like to ask questions. Who enjoy experimenting. Who see their bike as something that can evolve over time.

    It’s a platform for creativity.

    More Than a Feature

    What stands out most about this build isn’t just the dual headsets or the unique layout—it’s the intention behind it.

    A willingness to try something different.
    A focus on function over convention.
    And a commitment to building something that works.

    Final Thoughts

    Bikes like the Marin Stayer remind us that innovation doesn’t always come in loud ways.

    Sometimes it’s subtle.
    Sometimes it’s unexpected.
    And sometimes… it comes with two headsets.

    And when it does, it’s worth taking a closer look.

    Big thanks to Marin Bikes for building this rad bike and including us in it.

  • Introducing the New White Industries Seat Collars

    Introducing the New White Industries Seat Collars

    Precision Details. Everyday Reliability. Made to Last.

    At White Industries, we’ve always believed the smallest components can make the biggest difference. The new Seat Collars are a perfect example of that philosophy — a refined, purpose-built component designed to quietly do its job ride after ride, year after year.

    Machined in-house from 6061 aluminum, the new White Industries Seat Collars bring together clean aesthetics, dependable clamping force, and the same attention to detail riders have come to expect from every part that leaves our shop in Petaluma, California.

    Built for the Long Haul

    A seat collar might not be the flashiest part on your bike, but it’s one of those components you never want to think about once installed. Whether you’re grinding up steep fire roads, hammering through rough singletrack, or lining up at your local race, reliability matters.

    The new White Industries Seat Collars are engineered for consistent, even clamping force while minimizing unnecessary weight. The precision-machined design helps reduce stress on your frame and seatpost while keeping everything secure where it belongs.

    Available in multiple sizes and anodized color options, these collars are designed to complement modern builds while adding a subtle touch of White Industries style.

    Made In-House, Start to Finish

    Like all White Industries components, the new Seat Collars are manufactured entirely in-house. From machining and polishing to anodizing and laser engraving, every step happens under one roof.

    That means tighter quality control, better consistency, and components we’re proud to stand behind.

    Polished in-house and engraved — not etched — every collar reflects the same craftsmanship and attention to detail found across the White Industries lineup.

    Designed to Match Your Build

    The new collars are available in a range of anodized finishes to pair perfectly with hubs, headsets, cranks, and other White Industries components. Whether you prefer a stealthy monochrome build or want a pop of color to tie everything together, there’s an option for every bike.

    From gravel rigs and trail bikes to custom steel dream builds, these collars are built to fit seamlessly into the bikes riders care most about.

    Gold Seat Collar on a leaf.
    White Industries Gold Seat Collar.

    Small Part. Big Difference.

    The best bike components are often the ones you stop noticing because they simply work. The new White Industries Seat Collars are built with that exact mindset: simple, durable, beautifully machined, and ready for years of riding.

    Because every detail matters.

    Explore the new Seat Collars now.

  • The B.A.L.L.(er): A Bay Area Love Letter on Two Wheels

    The B.A.L.L.(er): A Bay Area Love Letter on Two Wheels

    By: Erik Mathy

    Some bikes are built to ride.
    Some are built to last.
    And some are built to tell a story.

    This one does all three.

    A Name With Meaning

    “The B.A.L.L.(er)”—short for The Bay Area Love Letter—is exactly what it sounds like: a tribute to the place, the people, and the culture that shaped it.

    The name follows the (in)famous acronym style made popular by Bay Area legend Sky Yaeger, a nod to a region that has long influenced the direction of cycling—from product design to the way people ride.

    This build leans into that legacy, bringing together as many Bay Area-based brands as possible.

    At its core, it’s a reflection of community.

    Built Close to Home

    The parts list reads like a map of Northern California craftsmanship.

    Components from White Industries, Wilderness Trail Bikes, Paragon Machine Works, Ritchey Logic, Enduro Bearings, and Outer Shell all find their place here.

    There’s also a thoughtful mix of pieces from beyond the Bay—Wolf Tooth pedals, Ritte rims, SimWorks bottle cages, a Swift Industries bag, and a custom cap from Yellowbird Threadworks—each chosen with intention, not excess.

    Nothing here feels random. Every part belongs.

    A Component With History

    Among all the new parts, one piece stands apart.

    The White Industries square taper ENO cranks.

    Originally purchased in 2010, they were part of a Gen 1 Salsa Fargo built for the Tour Divide—a bike that opened the door to a completely new way of riding.

    That bike is long gone. The cranks are not.

    Still going strong, they now live on in this build—proof that well-made components don’t just last, they carry stories forward.

    There’s something fitting about that: a locally made, long-lasting part finding its place on a custom bike built with the same mindset.

    Paint, History, and Personal Roots

    The paint scheme draws inspiration from a 1991 Bridgestone RB-1, executed by NYF Painting in Madison, Wisconsin.

    Madison happens to be home.

    So while this bike is deeply rooted in the Bay Area, it also carries a piece of where it all started.

    And even that RB-1 reference circles back—the original Bridgestone designs were shaped by Grant Petersen, a long-time Bay Area figure and founder of Rivendell.

    Everything connects.

    Details That Matter

    Beyond the components and paint, this bike carries something more personal.

    Subtle Easter eggs are worked throughout the frame:

    • Nicknames of people who’ve had a lasting impact
    • Symbols representing four places lived across the Bay
    • Drawings from family—his son and wife—on the top tube
    • And a phrase that says it all:

    “Ride Slow, Take Photos.”

    It’s not just a bike. It’s a record.

    Thirty Years in the Making

    After 30 years of riding, this is the first true custom build.

    Not rushed. Not overdone. Just carefully considered, piece by piece.

    “I couldn’t have asked for a better result.”

    And that’s the point.

    Not just building something new—but building something that reflects where you’ve been, what you value, and how you ride.

    More Than a Bike

    The B.A.L.L.(er) isn’t about trends or specs.

    It’s about:

    • Place
    • People
    • Craft
    • And time

    A reminder that the best bikes aren’t just assembled—they’re shaped by experience.

    And sometimes, the parts you’ve had the longest end up meaning the most.

  • Marinduro 2026: Dirt, Community, and a Full Day of Stoke in Fairfax

    Marinduro 2026: Dirt, Community, and a Full Day of Stoke in Fairfax

    There are race weekends, and then there are weekends that feel like a full celebration of mountain bike culture.

    The Marinduro 2026 in Fairfax was exactly that.

    Hosted by the Marin Trail Stewards, this year’s event brought together more than 450 riders across categories ranging from Pro to Sport class, all converging on the birthplace of mountain biking for a weekend built around trails, community, and good people on bikes.

    And White Industries was proud to be part of it.

    More Than a Race

    The Marinduro has always been more than timed stages and podiums. Events like this are reminders of what makes mountain biking special in the first place—shared effort, trail stewardship, local culture, and the simple excitement of spending a day outside on a bike.

    With riders lining up from early morning, Fairfax was buzzing all weekend. Vans packed the streets, bikes filled up the amazing bike valet, and conversations about tire pressure, line choice, and post-race burritos filled the air.

    Conditions were prime, the trails were running fast, and the energy throughout the venue stayed high from start to finish. Big thanks to all the volunteers that make this event happen.

    Supporting Riders Along the Way

    This year, White Industries showed up to support riders with our Stoke Station—a place to regroup, refuel, and keep the energy high throughout the event.

    Whether riders needed a quick adjustment, thanks to Marin Bikes, a snack, a little encouragement before the next stage, or just a place to hang for a minute, the goal was simple: support the people out there putting in the miles.

    That’s what this event is all about and maybe a few cute dogs in backpacks(Meet Eva).

    We’ve always believed bikes bring people together, and nowhere is that more obvious than at events like the Marinduro in Fairfax, CA.

    Afterparty & Podium Celebration

    After the dust settled and the final riders rolled in, the weekend shifted into celebration mode at Split Rock Tap & Wheel for the afterparty and podium celebration. Thanks Peter and Ryder Lucas from Marin Service Course for holding down the fort while we will still at the Stoke Station.

    The post-race atmosphere was filled with brews, smiles, glitter( thanks Gabby), and lots of laughs!

    The podium party capped off an already incredible day and served as a reminder that events like this only happen because of passionate local organizations, volunteers, and riders who continue showing up year after year.

    Supporting Marin Trail Stewards

    A huge thank you goes out to Marin Trail Stewards for organizing another outstanding event, the best one yet! Taylor aka the Burrito Boy delivered burritos by bike to all the volunteers on the course. Marin Trail Stewards always thinking of others!

    Organizations like Marin Trail Stewards play a critical role in keeping trails open, maintained, and sustainable for future riders. Their work extends far beyond race day and directly supports the long-term health of mountain biking in Marin County.

    Why These Events Matter

    The Marin Enduro brought together riders of every level, from elite racers to first-time competitors( Way to go Juli), all sharing the same trails and same excitement for riding bikes.

    That sense of connection matters.

    And we’re already looking forward to next year.

  • TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win

    TDS Grass Valley Recap: Sun, Mud, Rain, and a Big Win

    Grass Valley delivered everything this year.

    At the TDS event, conditions ran the full spectrum—dry and fast in the sun, slick and technical in the mud, and just enough rain to keep riders on their toes. It was the kind of weekend that tested not just fitness, but adaptability and all around skill.

    And it brought out a crowd like we’ve never seen. Big thanks to the Sanchez family for putting on such a fabulous event for the past 12 years!

    Stages That Had It All

    From the start, the stages demanded attention. Riders faced changing terrain throughout the day—sections that were fast and flowing quickly turned into muddy, unpredictable stretches as the weather shifted from Saturday to Sunday.

    It was a true all-conditions race:

    • Dry, dusty climbs on one day
    • Slick, rocky, technical descents
    • Rain-soaked muddy sections that kept everyone honest the next day

    The kind of riding where equipment matters—and so does experience.

    A Crowd Like No Other

    What stood out just as much as the racing was the energy around it.

    The spectator turnout was massive. Fans lined the course, packed into key sections, and brought a level of excitement that elevated the entire event. From start to finish, riders were met with cheers, encouragement, and a level of stoke that made it feel bigger than ever.

    It’s a sign of how strong the community is—and how much events like this continue to grow.

    Marco Osborne Takes the Win

    At the front of it all was Marco Osborne.

    Riding with control and confidence through constantly changing conditions, Marco put together a performance that stood out from the start. It was within seconds of third and second place with all 11 stages. Where others hesitated, he committed—carrying speed through technical sections and staying smooth as the course evolved.

    It wasn’t just fast—it was composed and calculated.

    And when it mattered, he delivered.

    See full results here:

    Racing in Real Conditions

    This wasn’t a perfect-weather race—and that’s what made it better.

    The mix of sun, mud, and rain created a course that rewarded riders who could adapt, read the terrain, and trust their setup. It was a reminder that some of the best racing happens when conditions aren’t predictable.

    Why It Matters

    Events like TDS in Grass Valley highlight what makes mountain biking special:

    • Challenging terrain
    • Unpredictable conditions
    • A strong, passionate community of spectators

    Looking Ahead

    From the biggest crowd we’ve seen to a standout performance from Marco, this year’s TDS event was one to remember.

    Grass Valley showed up. The riders delivered. And the conditions made it unforgettable.

    We’ll be thinking about this one for a while. Now time for some sleep.

  • Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks

    Sea Otter Classic Recap: Sun, Community, NEW Titanium cranks

    Every year, the Sea Otter Classic brings together just about everything we love about bikes—riders, builders, industry friends, and a shared appreciation for time spent on two wheels.

    This year in Monterey delivered all of that and more.

    Four Days of Sun and Riding

    It’s not always a guarantee, but this year brought near-perfect conditions—clear skies, warm sun, and just enough coastal breeze to remind you where you were. From the first morning to the final lap, the energy across the venue felt strong.

    The trails were busy, the expo was full, and everywhere you looked there were people riding, talking bikes, and reconnecting.

    Seeing Old Friends, Meeting New Ones

    Sea Otter has always been as much about community as it is about products.

    We had the chance to catch up with longtime friends, meet new riders, connect with dealers and partners, and spend time with people who genuinely care about how things are made and how they ride.

    Those conversations—on the grass, in the booth, out on the trails—are what make the event what it is.

    Camp Life, Tacos, and Good Company

    Some of the best moments didn’t happen on the show floor.

    Friday night at camp turned into a full-on taco party—good food, cold drinks, and a lot of laughter after a long day. One of the best parts? Being able to walk straight from the venue to dinner and happy hour without missing a beat.

    It’s those simple moments—shared meals, easy conversations, and a tight-knit community—that really make Sea Otter special.

    A Big Moment: Titanium Cranks

    This year was especially meaningful for us with the launch of our new titanium cranks.

    Seeing them in person, talking through the details, and watching people interact with them throughout the weekend was a highlight. There’s something different about putting a product directly in riders’ hands—feeling the weight, seeing the finish, understanding how it fits into a build.

    The response was overwhelmingly positive, and it was clear that the time and attention put into developing them resonated.

    A Weekend That Reminds Us Why We Do This

    Between the riding, the conversations, and the energy of the event, Sea Otter continues to be a reminder of why we do what we do.

    It’s about more than components.
    It’s about the people who ride them, build with them, and care about the details.

    Looking Ahead

    We left Monterey feeling grateful—grateful for the weather, the turnout, the support, and the opportunity to share what we’ve been working on.

    To everyone who stopped by, asked questions, took a closer look, or just said hello—thank you.

    We’re already looking forward to next year, but first we need to recuperate a little bit.

    Big thanks to Gene Torno for these fabulous candid photos!

  • PRECISION MEETS TITANIUM

    PRECISION MEETS TITANIUM

    Introducing T30 Titanium Cranks from White Industries

    Titanium has long held a special place in cycling. Known for its strength, durability, and unmistakable ride quality, it’s a material that rewards careful design and precise manufacturing. With the introduction of new titanium cranksets from White Industries, riders now have another way to experience the benefits of this remarkable material.

    These cranksets were developed through a collaboration between three American companies—Brunk Industries, Moots, and White Industries—each contributing decades of expertise in working with titanium. By combining stamping and forming, precision machining, and world-class welding, the team created a crankset that showcases the strengths of titanium in a drivetrain component.

    What Makes Titanium Special?

    Titanium is often described as the “forever material” in cycling, and for good reason. It offers an exceptional combination of properties that are difficult to replicate with other metals.

    First, titanium provides excellent strength-to-weight performance. While it’s not always about chasing the absolute lowest weight, titanium allows engineers to design components that remain strong and reliable without unnecessary bulk.

    Second, titanium is known for its outstanding fatigue resistance. Bicycle components are constantly subjected to repeated loads, and titanium’s ability to withstand those cycles over time makes it ideal for riders who demand longevity from their equipment.

    Third, titanium naturally resists corrosion and environmental wear. Whether riding through rain, mud, or long gravel miles, titanium maintains its integrity and appearance over years of use.

    Finally, there’s the ride feel. Titanium is well known for its ability to dampen vibration while maintaining stiffness where it matters, creating a smooth and refined riding experience.

    Bringing Three Specialties Together

    Creating a titanium crankset isn’t simply about choosing the material—it requires deep knowledge of how titanium behaves throughout the manufacturing process.

    The project began with Brunk Industries, whose precision stamping and forming capabilities are trusted in industries such as aerospace and medical. Their expertise made it possible to shape titanium with the accuracy and consistency required for high-performance bicycle components.

    From there, White Industries applied decades of experience in precision machining and drivetrain design to engineer the crank architecture and ensure compatibility with modern drivetrain systems. Known for tight tolerances and long-term serviceability, White Industries’ role ensured the crankset would perform reliably in real-world riding conditions.

    Completing the collaboration is Moots, whose reputation for titanium craftsmanship spans more than forty years. Their welding and fabrication expertise helped refine the structural integrity and finishing of the crankset, ensuring it meets the durability expectations riders associate with premium titanium products.

    Built to Last

    The result of this collaboration is a crankset that reflects a shared philosophy among all three companies: build products that endure. Rather than chasing trends or short product cycles, these titanium cranks are designed for riders who appreciate quality manufacturing and long-term reliability.

    Each crankset is produced through a combination of forming, machining, and welding processes carried out by American manufacturers dedicated to their craft. The finished product reflects the strengths of each partner and the possibilities that arise when specialized expertise is brought together.

    Titanium for the Long Ride

    For riders who value durability, precision, and timeless materials, titanium continues to stand apart. With these new cranksets, White Industries extends its tradition of carefully engineered components into a new category—one where titanium’s strengths can shine.

    Whether your bike sees long gravel miles, mountain adventures, or everyday rides, titanium cranks are built with the same goal that has guided White Industries since the beginning: components designed to last for the long ride.

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