
Photos by John Watson. For the launch of our Limited Edition Desert Sage Collection, we wanted to showcase the finish on a bike that felt equally thoughtful, distinctive, and special. Enter John Watson’s custom Significant Other. Built around a custom frame from Significant Other, the bike was finished to complement our Desert Sage Hubs, creating a remarkably…

MADE is all about beautiful bikes, incredible builders, and the people who make this industry so special—but let’s be honest, the dogs deserve some credit too. Beans was a crowd favorite from Pine Cycles. From booth hangouts to show-floor strolls, the Dogs of MADE 2026 brought plenty of personality, good vibes, and very important moral support. They didn’t…

Celebrating Cycling Craftsmanship, & Community Every year, the MADE Show brings together some of the most innovative builders, designers, and component manufacturers in cycling. It’s a place where craftsmanship takes center stage, conversations spark new ideas, and every bike tells a story. This year’s event was no exception. From the moment the doors opened, our…

Inspired by the Eastern Sierras. Some places stay with you long after the ride is over. For us, the Eastern Sierra is one of those places. Endless dirt roads disappearing into the horizon. Sagebrush swaying in the breeze. Towering granite peaks catching the last light of the day. Natural hot springs tucked away at the end of…