How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions are made, problems are solved, and standards are upheld. At White Industries, nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component. This approach isn’t the fastest or the simplest.…

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At White Industries, sustainability starts with how—and why—we make things. Since 1978, we’ve designed and manufactured bicycle components in California with a focus on longevity, serviceability, and responsible production. We believe the most sustainable product is one that doesn’t need to be replaced. That principle guides our engineering, our manufacturing decisions, and our relationship with…

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Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings see thousands of rotations, seals are exposed to dirt and moisture, and small tolerances matter more over time. The difference between a disposable part and a serviceable one is what happens next. Serviceable components are designed to be…

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