Bespoked osaka recap
tiny part. huge upgrade.
PRECISION MEETS TITANIUM
New Products
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T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00 -
Zip-Up Hoodie
$49.00 -
5 Panel Hat
$31.00
It Starts with Raw Material
Nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component.
Trends come and go
Longevity isn’t accidental. We believe in making things that are built to last.
Rebuild-ability is essential
Serviceability is often treated as optional. We see it as essential.
Blog
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Inside White Industries: A Shop Tour with Alec White
Ever wonder what goes into making a White Industries component? Come on in. There’s a lot more to making a bicycle hub, crankset, or bottom bracket than meets the eye. Behind every finished component is a whole lot of engineering, machining, problem-solving, and attention to detail. And, of course, a pretty great team of people…
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Osaka, You Were Wonderful: Our First BESPOKED Japan Experience
Some shows are about the bikes. Others remind you why you love the bicycle industry in the first place. BESPOKED Osaka managed to do both. 🇯🇵 Our first time attending BESPOKED in Japan was one for the books. From the moment we arrived, we were welcomed by friendly faces, incredible craftsmanship, and a community of people who…
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From Raw Material to Finished Product
Every White Industries Component Has a Story When you hold a White Industries component in your hand, it’s easy to admire the polished finish, vibrant anodized color, or perfectly machined details. But long before it finds its way onto your bike, that component begins its life as a simple piece of raw material. At White…
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White Industries is Heading to BESPOKED Osaka
Osaka, Japan, here we come! For the first time ever, BESPOKED is heading to Japan—and White Industries is joining them. We’re excited to be part of the inaugural BESPOKED Osaka and to bring a little Petaluma craftsmanship to Japan. Japan has a deep cycling and manufacturing culture, with an incredible appreciation for craftsmanship, precision, and thoughtful design.…