Get cozy this fall
tiny part. huge upgrade.
PRECISION MEETS TITANIUM
New Products
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T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00 -
Zip-Up Hoodie
$49.00 -
5 Panel Hat
$31.00
It Starts with Raw Material
Nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component.
Trends come and go
Longevity isn’t accidental. We believe in making things that are built to last.
Rebuild-ability is essential
Serviceability is often treated as optional. We see it as essential.
Blog
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From Raw Material to Finished Product
Every White Industries Component Has a Story When you hold a White Industries component in your hand, it’s easy to admire the polished finish, vibrant anodized color, or perfectly machined details. But long before it finds its way onto your bike, that component begins its life as a simple piece of raw material. At White…
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White Industries is Heading to BESPOKED Osaka
Osaka, Japan, here we come! For the first time ever, BESPOKED is heading to Japan—and White Industries is joining them. We’re excited to be part of the inaugural BESPOKED Osaka and to bring a little Petaluma craftsmanship to Japan. Japan has a deep cycling and manufacturing culture, with an incredible appreciation for craftsmanship, precision, and thoughtful design.…
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Behind the Build: Meet RJ
At White Industries, there’s no single path to becoming a machinist, designer, problem solver, or craftsman. Sometimes it’s years of formal training. Sometimes it’s learning by doing. And sometimes it’s a little bit of everything. For RJ, it’s been five years of wearing a lot of hats, learning new skills, taking on new challenges, and…
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The right driver for every drivetrain
One Hub. Plenty of Drivers: The White Industries Freehub Lineup Modern drivetrains come with a lot of standards. Luckily, we make a lot of drivers. At White Industries, our hub drivers are precision-machined in California, just like the rest of our components. From Shimano and SRAM to Campagnolo, XD, and XDR, we make a range…