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  • Gold Collection: A Finish That Shines

    Gold Collection: A Finish That Shines

    Some finishes blend in. Gold was made to stand out. The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build. Gold has…

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  • Marco Osborne Takes on the EDR Series in Europe

    Marco Osborne Takes on the EDR Series in Europe

    From California Trails to the European Alps This summer, White Industries rider Marco Osborne traded familiar trails for the rugged mountains of Europe, taking on some of the world’s toughest competition in the Enduro World Cup (EDR) series. With iconic venues, demanding terrain, and some of the fastest riders on the planet, the European rounds are never easy. But…

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  • Blue Collection: A COOL Color

    Blue Collection: A COOL Color

    There’s something unmistakable about a blue anodized component. It’s bold enough to stand out but refined enough to feel timeless. For many riders, blue strikes the perfect balance between classic styling and personal expression, making it one of the most versatile finishes in the White Industries lineup. Whether you’re building your dream bike from the…

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  • Purple Collection: a fan FAVORITE

    Purple Collection: a fan FAVORITE

    A Color That Makes Every Build Stand Out Some colors never go out of style. Purple is one of them. Over the years, Purple has become one of White Industries’ most beloved anodized finishes, offering riders the perfect balance of individuality, craftsmanship, and timeless style. It’s bold without being overpowering, vibrant without being flashy, and…

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