tiny part. huge upgrade.
PRECISION MEETS TITANIUM
last call for pink & red
Fan Favorites
-
CLD Front Hub
$245.00 -
CLD Rear Hub
$467.00 -
T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00
Blog
-
Blue Collection: A COOL Color
There’s something unmistakable about a blue anodized component. It’s bold enough to stand out but refined enough to feel timeless. For many riders, blue strikes the perfect balance between classic styling and personal expression, making it one of the most versatile finishes in the White Industries lineup. Whether you’re building your dream bike from the…
-
Purple Collection: a fan FAVORITE
A Color That Makes Every Build Stand Out Some colors never go out of style. Purple is one of them. Over the years, Purple has become one of White Industries’ most beloved anodized finishes, offering riders the perfect balance of individuality, craftsmanship, and timeless style. It’s bold without being overpowering, vibrant without being flashy, and…
-
Farewell to Red & Pink
Every component we make is the result of thoughtful design, precision machining, and careful attention to detail. The same is true for the colors we offer. As our product line continues to evolve, so does our color palette. Beginning at the end of July, we’ll be saying goodbye to our Red and Pink anodized color collections across the White…
-
Behind the Machines: A Look Inside White Industries
At White Industries, we’ve always believed that how something is made matters. For more than four decades, we’ve been designing, machining, assembling, and testing bicycle components in Northern California. While many products today travel across multiple continents before reaching a rider’s bike, we’ve remained committed to keeping manufacturing close to home, maintaining control over quality,…