Get cozy this fall
tiny part. huge upgrade.
PRECISION MEETS TITANIUM
New Products
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T30 Titanium Cranks
$1,349.00 -
Seat Collars
$54.00 -
Zip-Up Hoodie
$49.00 -
5 Panel Hat
$31.00
It Starts with Raw Material
Nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component.
Trends come and go
Longevity isn’t accidental. We believe in making things that are built to last.
Rebuild-ability is essential
Serviceability is often treated as optional. We see it as essential.
Blog
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The right driver for every drivetrain
One Hub. Plenty of Drivers: The White Industries Freehub Lineup Modern drivetrains come with a lot of standards. Luckily, we make a lot of drivers. At White Industries, our hub drivers are precision-machined in California, just like the rest of our components. From Shimano and SRAM to Campagnolo, XD, and XDR, we make a range…
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A Ripley SL Worth Stopping For
Photos by Kenny Buchanan There were a lot of beautiful bikes at MADE. With so many incredible builders and carefully considered details packed into one show, standing out is no small feat. But this Ibis Ripley SL was not a bike to miss. The Ripley SL is already a pretty special machine. Built around Ibis’ lightweight carbon…
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Staff Favorites: The White Industries Parts We Love
We make a lot of parts at White Industries. So, naturally, we thought the best way to celebrate them was to ask the people who know them best: What’s your favorite White Industries product, and why? The answers were pretty different—and that’s what makes them fun. Matt: The Freewheel For Matt, the Freewheel is more than just…
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BESPOKED Dresden: Bringing a Little Petaluma to Germany
Some trade shows are about business. Others feel more like a gathering of friends who happen to be obsessed with bicycles. BESPOKED Dresden was definitely the latter. This year, White Industries made the trip from Petaluma, California, to Germany for a week filled with incredible handmade bikes, beautifully crafted components, old friends, new friends, and—of…