new titanium cranks
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CLD Front Hub
$238.00 -
CLD Rear Hub
$455.00 -
M30 Mountain Cranks
$412.00 -
T30 Titanium Cranks
$1,349.00
Blog
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PRECISION MEETS TITANIUM
With these new T30 titanium cranksets, White Industries extends its reputation for precision-engineered bicycle components into the world of titanium bike cranks, combining durability, strength, and long-lasting performance for mountain and gravel riders.
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Getting more kids on bikes
White Industries × NorCal League Some projects start with a product.This one started with a purpose. A small product with a bigger purpose. At White Industries, we’ve always believed that the future of cycling depends on access—on getting more people on bikes and keeping them there. That’s what led us to partner with the NorCal Interscholastic Cycling…
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A Lifetime on Two Wheels: Tim Shaffer’s 1993 Fat Chance Build
For Tim Shaffer, bikes have always been part of the story. Like a lot of riders, it started early—childhood days spent on two wheels, riding everywhere, all the time. And like many, that chapter paused during high school. But bikes have a way of finding their way back. For Tim, that moment came in 1986.…
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Sea Otter Classic 2026
We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner. We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show…