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  • Sea Otter Classic 2026

    Sea Otter Classic 2026

    We’ll See You in Monterey Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner. We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show…

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  • Made Under One Roof

    Made Under One Roof

    How White Industries Builds Components in Petaluma, California Manufacturing isn’t just where something is made—it’s how decisions are made, problems are solved, and standards are upheld. At White Industries, nearly every step of the process happens under one roof in Petaluma, California, from raw material to finished component. This approach isn’t the fastest or the simplest.…

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  • Serviceability matters

    Serviceability matters

    Serviceability is often treated as optional. We see it as essential. Bicycle components experience wear—it’s unavoidable. Bearings see thousands of rotations, seals are exposed to dirt and moisture, and small tolerances matter more over time. The difference between a disposable part and a serviceable one is what happens next. Serviceable components are designed to be…

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