
At this year’s Sea Otter Classic, there was no shortage of wild bikes, dream builds, and cutting-edge ideas—but one bike consistently stopped riders in their tracks inside the White Industries booth: the custom-built Sour Bicycles Pasta Party 32 with the newly launching White Industries T30 Titanium Cranks. Built around the emerging 32-inch wheel platform and…

At White Industries, every component tells a story. But behind every hub, crankset, freewheel, and chainring is a person whose dedication, skill, and attention to detail make that story possible. For many years, Ed Eigenberger has been one of those people. As a Shop Lead and Machinist, Ed plays a vital role in the production…

Some colors never go out of style. For decades, Black and Silver have remained the foundation of countless dream builds, earning their place as the most popular finishes in the White Industries lineup. They’re timeless, versatile, and effortlessly complement everything from modern carbon race bikes to handcrafted steel frames. Black offers a clean, understated look…

Some finishes blend in. Gold was made to stand out. The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build. Gold has…