White Industries is Heading to BESPOKED Osaka

Osaka, Japan, here we come!

For the first time ever, BESPOKED is heading to Japan—and White Industries is joining them. We’re excited to be part of the inaugural BESPOKED Osaka and to bring a little Petaluma craftsmanship to Japan.

Japan has a deep cycling and manufacturing culture, with an incredible appreciation for craftsmanship, precision, and thoughtful design. Those values have always been at the heart of what we do, so this feels like a pretty special first for White Industries, too.

We’re looking forward to bringing our hubs, cranks, and components to Osaka and sharing the show floor with some of the incredible builders and makers who make the handmade cycling world so unique. More than anything, we’re excited for the conversations, the bikes, and the people we’ll meet along the way.

And, of course, we can’t head all the way to Japan without exploring a little. We’re looking forward to experiencing Osaka, eating some amazing food, soaking up the local cycling culture, and hopefully sharing a few kanpai! along the way.

BESPOKED Osaka
October 23–25, 2026
GLION Museum, Osaka, Japan

A first for BESPOKED. A first for White Industries. And a pretty exciting new chapter for both.

Osaka, we’ll see you soon. Make sure to stop by and say hi to Alec and Doug White.

Made Under One Roof. Built to Last.