See You in Portland
There’s something special about MADE.
It’s a gathering of the people who live and breathe bicycles—the builders, the machinists, the dreamers, and the riders who appreciate the details that make a bike truly one of a kind. That’s why we’re excited to announce that White Industries will be exhibiting at MADE 2026, and we can’t wait to see everyone in Portland.
For decades, White Industries has been committed to building premium bicycle components the same way we’ve always believed they should be made: with precision, craftsmanship, and pride. Every hub, crankset, bottom bracket, headset, and chainring that leaves our Petaluma, California facility reflects that philosophy. MADE is the perfect place to share that story.
Photo credit: @Krishnamuirhead64
Built for Builders
Whether you’re a custom frame builder, wheel builder, bike shop, or passionate cyclist, MADE is where craftsmanship takes center stage. It’s an opportunity to meet the people behind the products, see incredible handmade bicycles, and discover components that are designed to last a lifetime.
If you’ve never stopped by the White Industries booth before, this year is a great time to change that.
We’ll have a wide selection of our latest components on display, including hubs, cranksets, headsets, bottom brackets, chainrings, and more. You’ll also have the chance to meet the team, ask questions, and learn more about what goes into making every White Industries product right here in Petaluma, California.
Photo Credit: @Hornbecker
We’ve Been Working on Something…
Of course, we couldn’t show up to MADE empty-handed.
We’ve been busy behind the scenes, and we’re planning to unveil something special at this year’s show. We’re keeping the details under wraps for now, but if you appreciate thoughtful engineering, premium craftsmanship, and a few surprises, you’ll want to stop by our booth.
Trust us—you won’t want to miss it.
Stop By and Say Hello
One of our favorite parts of MADE is connecting with the cycling community. Whether you’ve been riding White Industries components for decades or you’re discovering us for the first time, we’d love to meet you.
Come check out what’s new, talk bikes with our team, and get a first look at what’s coming next.
We’ll see you at MADE 2026.
Built to Last. Precision Made in Petaluma, California.
Photo Credit: @hornbecker
