Inspired by the Eastern Sierras.
Some places stay with you long after the ride is over.
For us, the Eastern Sierra is one of those places. Endless dirt roads disappearing into the horizon. Sagebrush swaying in the breeze. Towering granite peaks catching the last light of the day. Natural hot springs tucked away at the end of an unforgettable adventure. It’s a landscape that reminds you why you ride in the first place.
That spirit inspired our newest release: the Limited Edition Desert Sage Collection.
Inspired by Adventure
Desert Sage isn’t just another color. It’s a reflection of the places that inspire us to get outside and explore.
We wanted to create a finish that felt natural, understated, and timeless. A color that complements a handcrafted bicycle instead of competing with it. One that looks just as good rolling through alpine forests as it does covered in dust after a long day on backroads.
The result is a muted sage green that feels equally at home on gravel, mountain, road, and adventure bikes.
Limited Edition Cerakote Color
For this collection, we chose Cerakote, a premium ceramic coating known for its exceptional durability and refined matte finish.
Unlike traditional anodizing, Cerakote offers excellent resistance to scratches, corrosion, and everyday wear, making it an ideal choice for components that are meant to be ridden—not just admired.
It’s a finish designed to age gracefully, collecting stories and miles along the way.
Built the White Industries Way
Every Desert Sage component begins its journey in our Petaluma, California facility.
From raw aluminum to finished product, we machine, polish, engrave, assemble, and inspect every component with the same attention to detail that has defined White Industries for decades. Once complete, each piece receives its exclusive Desert Sage Cerakote finish before final assembly and quality inspection.
The result is a collection that pairs premium craftsmanship with a finish inspired by the outdoors.
Build Your Dream Bike
The Limited Edition Desert Sage Collection is available across many of our most popular components, making it easy to create a coordinated build.
