White Industries is stoked head back to California’s Premier Gravel Event
White Industries is heading back to Lost and Found Bike Ride for another weekend of gravel racing, vast views, and great community in Portola.
Lost and Found is one of California’s top gravel events. The course features fast fire roads, rough descents, steady climbs, and remote Sierra Nevada terrain. Each year, riders from across the country travel to Portola for the challenge and the experience and the snacks at the aid station.
Supporting the Gravel Cycling Community
White Industries proudly supports events that bring riders together. Lost and Found Gravel celebrates adventure, craftsmanship, and community-driven cycling culture. The event creates an atmosphere that feels welcoming from start to finish.
During the weekend, the White Industries crew will showcase our latest hubs, cranks, headsets, bottom brackets, and drivetrain components. Every product is manufactured in Petaluma.
Stop by the booth to check out new bike builds, discuss gravel gearing, and connect with the team behind the products.
Gravel Riding Continues to Drive Innovation
Gravel riding continues to shape modern bike design and rider creativity. Events like Lost and Found Gravel inspire everything we do at White Industries.
Some riders come to race. Others come to explore new roads or complete their first gravel event. No matter the goal, the weekend captures the freedom and adventure that make gravel riding special.
Visit White Industries at Lost and Found Gravel
We look forward to supporting riders, reconnecting with friends across the cycling industry, and spending another weekend in the Sierra Nevada.
If you’re attending Lost and Found this year, make sure to stop by and say hello. We will be out on course aiding the riders as they complete the 100 miler course.
We’ll see you in Portola.
