Some finishes blend in. Gold was made to stand out.
The White Industries Gold Collection brings warmth, character, and just the right amount of contrast to any bike. It’s a finish that catches the light, highlights the precision of every machined surface, and turns functional components into defining details of a custom build.
Gold has become a favorite among riders who want their bike to reflect their personality without sacrificing timeless design. Whether paired with a matte black frame, polished titanium, classic steel, or vibrant paint, gold accents create a look that feels both refined and distinctive.
Of course, at White Industries, color is only part of the story.
Photo: Josh Becker
Every Gold hub, crankset, headset, seat collar, bottom bracket, and accessory begins as a solid piece of aluminum before being precision machined in our Petaluma, California facility. From there, each component is carefully finished, anodized, assembled, and inspected by the same team that has been building premium bicycle components for more than 45 years.
The result is a finish that’s every bit as durable as it is beautiful.
Gold isn’t about being flashy.
Gold isn’t about being flashy—it’s about celebrating craftsmanship. The anodized finish enhances the crisp lines, smooth contours, and intricate machining that define every White Industries component. It’s a subtle reminder that exceptional products deserve exceptional attention to detail.
For many riders, a custom build is more than a collection of parts—it’s an expression of their riding style, personality, and appreciation for quality. Gold offers a way to elevate that vision while maintaining the performance and reliability White Industries is known for.
Whether you’re building a dream gravel bike, a modern mountain bike, a timeless road machine, or a custom city bike, the Gold Collection delivers a finish that’s as memorable as the ride itself.
Because every great build deserves a little shine.
Precision machined. Made in California. Built to stand out.
