Purple

Bold, iconic, and unmistakably White Industries, the Purple Collection is made for riders who aren’t afraid to stand out. Our signature purple anodized finish has become a favorite among cyclists looking to add personality to their build without compromising on performance.

Every Purple Collection component is precision CNC-machined, anodized, assembled, and inspected in our Petaluma, California facility. The result is a vibrant finish that highlights every machined detail while delivering the same durability, precision, and reliability found in every White Industries product.

Whether you’re adding a subtle pop of color or building a bike that’s impossible to ignore, the Purple Collection pairs timeless style with premium American craftsmanship. From hubs and cranks to headsets, seat collars, and more, every component is designed to perform as beautifully as it looks.

Build a bike that’s uniquely yours with the White Industries Purple Collection.