We’ll See You in Monterey
Spring means one thing in cycling: Sea Otter Classic 2026 is around the corner.
We’re looking forward to heading back to Monterey to connect with riders, builders, dealers, and longtime friends at one of the most anticipated cycling events of the year. The Sea Otter Classic has always been more than a trade show — it’s a gathering of the cycling community in all its forms, from racers to weekend riders to industry veterans.
And we’re excited to be part of it again.
Showcasing What We Build
At Sea Otter Classic 2026, we’ll be showcasing the components that define White Industries: precision hubs, cranks, headsets, bottom brackets, and more — all manufactured in Petaluma, California.
This year, we’re especially excited to share:
- Our latest hub configurations
- Updated component offerings
- Limited edition product
- Service tools and small parts that keep bikes rolling
If you’ve been wanting to see our products up close — this is the place to do it. There’s no substitute for holding a hub in your hands, spinning it, and seeing the machining details in person.
Built in Petaluma, Shown in Monterey
The Sea Otter Classic 2026 gives us the opportunity to showcase what it means to manufacture under one roof. From raw material to finished product, nearly everything we produce happens in-house. Bringing those products to Sea Otter is a natural extension of that process — face-to-face conversations about how and why things are built the way they are.
We’ll be there to answer questions about compatibility, serviceability, and long-term performance. Whether you’re a framebuilder, a shop mechanic, or a rider planning your next build, we’re happy to talk details.
More Than a Booth
Sea Otter isn’t just about product. It’s about community.
We’re looking forward to:
- Connecting with our community
- Meeting new riders
- Supporting dealers and partners
- Walking the venue and seeing what others are building
The Sea Otter Classic 2026 continues to be one of the best places to see where cycling is headed — and we’re proud to represent a steady, deliberate approach to building components that last.
Come Say Hello In person
If you’re attending Sea Otter Classic 2026, stop by and see us. Spin a hub. Ask a question. Talk shop.
We’ll see you in Monterey.
