Built for the People Who Rely on Their Equipment
The White Industries Pro Program exists to support industry professionals who depend on high-quality, serviceable components every day. This program is designed for those who ride, build, service, and advocate for bicycles as part of their work—not as a marketing exchange, but as a professional relationship.
Members of the Pro Community receive access to exclusive product pricing and direct support from our team, helping ensure the equipment you rely on is built to last and properly supported.
Who This Program Is For
The White Industries Pro Community is open to qualified professionals, including:
- Bicycle shop employees and mechanics
- Industry employees and brand staff
- Framebuilders and custom builders
- Professional athletes and ambassadors
- Media, photographers, and industry journalists
- Event staff and organizers
- Cycling advocates and trail professionals
Applicants must be actively working in the cycling industry or closely aligned fields.
Program Benefits
Approved Pro Community members receive:
- Pro-level product discounts for personal use
- Access to service and technical support
- Early product information when available
All products purchased through the Pro Community are intended for personal use only and are not eligible for resale.
How to Apply
Applying is straightforward:
- Email us proof of industry affiliation (shop email, website, credentials, or references) to matt@whiteind.com
- Allow time for review by the White Industries team
Once approved, you’ll receive confirmation and instructions for accessing Pro pricing.
Program Expectations
Participation in the Pro Community is built on trust.
- Products are for personal use only
- Resale or misuse of Pro pricing will result in removal from the program
- Membership is reviewed annually
- Participation does not imply a sponsorship or ambassador agreement
We ask that Pro Community members represent White Industries products honestly and responsibly, both on and off the bike.
Apply to the Pro Community
If you rely on your equipment and value thoughtful design, serviceability, and long-term performance, we invite you to apply.