For Dakota Chapman, riding isn’t just a sport. It’s expression.
Based in Bozeman, Montana, Dakota balances life as a Laser Systems Engineer at Lumibird USA with time spent chasing trails, traveling in his Chevy van “Delores,” surfing when he can find an ocean, and tinkering with scale RC rock crawlers. Engineering during the week. Exploration on the weekends. Riding whenever possible.
And when he talks about riding, it becomes clear that for him, it’s something deeper.
“Riding is my creative outlet. I do not paint, draw, play an instrument, or write — I ride. The bike is my paintbrush and the world is my canvas, the tires are my pens and pencils and on each trail, I leave my signature.”

From Jackson Hole to Big Sky
Dakota grew up in the mountains, where bikes were always part of life. But it wasn’t until he was 16 — working at a bike shop at Jackson Hole Mountain Resort — that he fell fully in love with the sport.
Today, Big Sky is his local bike park. He calls it one of the best hidden gems for biking in the U.S. — and he’s keeping the exact trail names to himself.

Built to Keep Riding
Dakota rides hard. He’s direct about that.
On his bikes, you’ll find:
- White Industries M30 cranks
- White Industries chainrings
- CLD+ hubs
- Headsets
- Bottom brackets
- Astral hoops
Why?
“To put it simply, they are the best. I am an aggressive rider and I need something that can stand up to the abuse. White components are the only components I have been able to keep on my bike for more than a year without warranty or replacement.”

Longevity isn’t theoretical for him — it’s proven.
For Dakota to endorse something, it has to check every box:
Durability.
Serviceability.
Feel.
Weight.
And, of course, looks.
Anything less doesn’t make the cut.
The Overlooked Detail: Simplicity
When asked what most riders overlook, Dakota doesn’t talk about tech specs or new standards.
He talks about simplicity.
“In the technological era we live in everyone is always trying to engineer the newest, most advanced componentry, but there is something to be said about keeping it simple.”
That perspective aligns with how he builds his bikes — durable parts, clean setups, and components designed to last rather than constantly be replaced.

Lessons From Riding Long-Term
Years of consistent riding have shaped Dakota’s mindset.
“You can do it forever if you listen to your body and your bike. Don’t push yourself when you are worn out and definitely don’t push your bike when it is worn out.”
It’s a simple idea — but one that keeps riders healthy and equipment reliable.
And yes, he always brings snacks. Whole foods. Nuts and fruit. Fuel matters.
As for AirPods?
One in. Always one out.
Music fuels the ride, but awareness comes first.

Advice for Building a Bike That Lasts
Dakota’s approach to building a bike for the long haul is straightforward:
“Do it right and you do it once. Do not be afraid to spend just a little more on some quality products.”
It’s a philosophy rooted in experience. Quality upfront saves time, money, and frustration later. And more importantly, it keeps you riding instead of wrenching.
Dakota rides with intention — aggressive but thoughtful, expressive but disciplined. For him, the bike isn’t just equipment. It’s how he creates.
And like any artist, he chooses his tools carefully.