Who We Are

We are very fortunate to have a great crew here at White Industries, some of whom have been here since we first started making hubs!  These are the folks responsible for every step of design, manufacturing, assembly, shipping, and customer support.


Doug White

  • Started White Industries in 1978
  • “Retired” in 2020
  • Still comes in almost every day to program and fix machines
  • Left handed


Alec White

  • Doug’s son
  • CEO
  • Designer/engineer
  • Started here in 1994 (he was 4, really)
  • Loves answering questions on Instagram



  • She runs this place
  • Wears too many hats to list
  • Started in 1992
  • Can tell you the thread pitch of the drive ring on the hubs we made 25 years ago
  • Favorite question: “Can you tell me when my order will ship?”



  • Shop manager
  • Programmer, set up
  • Started in 1993
  • Has the patience of a saint, which comes in handy with this group



  • Materials handling, machinist, set up
  • Started in 2009
  • He’s the guy that makes our freewheels sound so good
  • Saw ZZ Top at the Cow Palace in 1976 (The Nuge opened)



  • Machine set up and operator
  • Started in 2012
  • The happiest person in the shop
  • Takes naps in his car at lunch 


  • Shop manager, machinist, programmer, set up
  • Started in 2015
  • Transplanted Wisconsinite
  • Used to make parts for multimillion dollar machines that made diapers
  • Go Packers!


  • Sales, service, whatever
  • Started in 2017
  • Recovering frame builder
  • Thinking about learning how to type


  • Manages assembly and production scheduling
  • Started in 2018
  • Claims she doesn’t like donuts


  • Machine set up and operator
  • Started in 2019
  • Infectious laugh
  • Fan of sleeveless shirts
  • Makes amazing art from our scrap material


  • Programs and runs “Buffy” and “Wall-E”, our polishing robots.  Also does the freewheel broaching.
  • Started in 2019
  • Enjoys teasing coworkers
  • Amazing baked goods


  • Assembly and shipping
  • Started in 2021

R. J.

  • Assembly, shipping, 3D printing, laser engraving, QC, shop projects
  • Started in 2021
  • Aspiring cook
  • Can explain the julienne method in depth


  • Machine operator
  • Started in 2023
  • Grew up on a farm
  • Gets comped in Vegas


  • Machine setup and operator
  • Started in 2023
  • Gearhead
  • Wears a “RUN CNC” shirt 3 days a week and makes sure everyone knows it
  • His dad does all our graphic design


  • Machine operator
  • Started in 2023
  • Wildlife photographer
  • His dad Dan works here too
  • Likes dad jokes