The White Industries Family

SMALL but mighty

Behind every precision component, finished part, and customer conversation at White Industries is a person — 21 individuals with unique skills, personalities, and contributions. Together, they keep the machines running, the designs evolving, and the orders moving out the door. They’re the reason White Industries continues to make high-quality bicycle components all in Petaluma, California.

Foundations & Leadership

Doug White — The founder who started White Industries in 1978 and remains a fixture in the shop. Though officially “retired,” he’s still here almost every day, programming and fixing machines with decades of institutional knowledge.

(Doug is not a huge fan of the camera, so we had to sneak this one at the recent basketball free throw tournament.)

Alec White — CEO and designer/engineer, and yes — he really has been part of this company since he was a kid. Alec leads the team today while still engaging directly with customers online and occasionally he will troll Instagram to help out marketing.

Operations & Management

Lynette aka “Wonder Woman” runs the day-to-day with unmatched experience, wearing many hats and often knowing details from orders decades ago. Lynette has been with White Industries over 35 years and is the glue to this family.

Machining & Production

This group is responsible for transforming raw material into precision hubs, cranks, freewheels, and more:

  • Adrian — Handles materials, machining, and setups, and is credited with the sound quality of White’s freewheels. If you have a White Industries chain ring, most likely Adrian has made it the past 17 years.
  • Tam- the shop manager since 1993, brings patience and sharp organizational skills that keep workflow steady.
  • Dan — Another machinist/setup operator known for a steady presence and good humor.
  • Ed — A machinist and programmer with a background making parts for high-end equipment; a Wisconsin transplant and Packers fan who loves to put every color on his bike.
  • Crispin — Machining setup and operations with an infectious laugh and artistic knack for turning scrap into art and has a killer shot at the recent White Basketball tournament.
  • Huriel– If White Industries has an international man of mystery contest, Huriel would win it. His day job is machine operations and programming.
  • Chris– A machinist with a background in dairy farming. Yes, he can. confirm chocolate milk comes from brown cows.
  • Jake– A cyclist fan with a degree from Napa Valley College, Jake is always bopping around the shop working on machines, or programming, cleaning them up or making processes more efficient.
  • Phat —A machine operators bringing fresh energy, gearhead enthusiasm, and with the nick name “Ace” from Ace Venture because he has a menagerie of animals at home.
  • Karen — Programs and runs polishing robots, broaches freewheels, and brings a playful spirit (and excellent baked goods) to the shop.

Assembly & Finishing

Once machines do their work, these team members bring parts together, inspect, and prepare them for customers:

  • Jadira — Leads assembly and production scheduling with focus and efficiency.
  • Vicki — Assembly and shipping support, ensuring parts leave the shop accurately and on time.
  • R. J. — Covers assembly, QC, 3D printing, laser engraving, and shop projects — a true utility player.

Marketing

  • Heather  — Newest member to the team with over a decade of experience, Heather handles marketing for White Industries.

A Cohesive Crew With a Shared Purpose

While each person brings their own background — from machining and programming to customer support and robotics — what ties them together is a quiet focus on quality and consistency. Many have been here for years, even decades, contributing to White Industries’ deep institutional knowledge and steady evolution.

This mix of long-time veterans and newer team members helps maintain the shop’s rhythm: experienced hands guiding routines, and fresh perspectives keeping things adaptive.

Just barely 21

Although the team is relatively small — around 20 individuals — that size is a strength. It allows for nimble problem solving, close collaboration, and a sense that every person matters in the outcome of the products they build.

Whether they’re programming machines, assembling components, fielding customer questions, or keeping operations running smoothly, the people of White Industries are the backbone of the brand — the ones who literally make the parts riders trust.