For Liam Woods, bikes aren’t just part of life—they shape it.
When he’s not riding, chances are he’s still thinking about bikes. But he also fills his time with the things that naturally complement life on two wheels: working out, running, camping, hiking, and taking photos out in the wild.
The outdoors is the common thread through all of it.
And when he’s on the bike?
“Trying to have the most fun on two wheels solo or with friends, adventure or racing, I love it all.”

Nearly Three Decades on Two Wheels
Bikes have been part of Liam’s life for 27 years.
That kind of history builds a deep connection with riding—not just as a sport, but as a way to explore places, challenge yourself, and connect with people.
Over time, the riding evolves. What stays constant is the joy of simply being on the bike.
Backcountry Roots
Liam’s local riding grounds are the Ojai backcountry loops, including variations around Sisar and Gridley.
These trails hold a lot of history for him.
“It’s where I cut my teeth on mountain biking and it feels so special to have real backcountry riding close by.”
The terrain is rugged, remote, and rewarding—the kind of riding that builds skills and respect for the mountains at the same time.
The Hardtail Setup
Liam currently runs White Industries CLD Boost hubs on his hardtail.
Why those hubs?
“Classic hubs for the hardtail. Look good, sound good.”
Sometimes the best choice is the one that simply works—durable, reliable, and timeless.
When it comes to components, Liam prioritizes the fundamentals:
- Durability
- Quality
- Performance
- Serviceability
Parts that last always win.

The Details That Matter
Ask Liam what most riders overlook and his answer gets surprisingly specific.
Quiet bikes.
“Making a bike quiet from cables or chain noises, and bike fit.”
Those small adjustments—tidying cables, dialing in fit—can make a huge difference in how a bike feels over long rides.
A silent, comfortable bike lets you focus on the ride itself.
Lessons from Consistent Riding
After decades of time on the bike, Liam’s biggest takeaway is simple:
“Being comfortable on the bike matters the most.”
Comfort translates to control, confidence, and the ability to ride longer without distraction.
It’s a reminder that performance often starts with the basics.
Essentials on the Ride
Besides tools, Liam always carries chapstick.
It might seem small, but on long days in the mountains, the little things can make a big difference.
AirPods or Amish?
Liam splits the difference.
“50/50.”
Sometimes music fuels the ride. Sometimes the trail provides its own soundtrack.

Building a Bike That Lasts
Liam’s advice for riders building a bike they want to keep for years is straightforward:
“Go for quality over bling, and look for parts that are serviceable.”
Flash fades quickly. Well-built parts keep working.
It’s the same philosophy behind many long-term builds: buy once, maintain it well, and ride it for years.
The Power of a Morning Ride
Liam summed up his approach to riding with a simple thought:
“A nice morning ride can change your day for the better.”
It’s hard to argue with that.
A few miles before the world wakes up. Quiet trails. Fresh air. Maybe a photo or two along the way.
Sometimes that’s all it takes.