Our athletes aren’t just riders we support — they’re part of the White Industries family.
Each person on the crew shares a commitment to doing things the right way: showing up consistently, riding with purpose, and valuing quality over shortcuts. They represent the kind of riding we believe in — thoughtful, durable, and grounded. We have a rule of thumb, if you are not willing to invite the person to your house to dinner, do you really want to sponsor them? All these folks are welcome at our table anytime.
We don’t choose athletes based on podium counts alone. We choose people who care about the details, who respect the craft, and who stand behind the equipment they ride.
They trust what we build. Meet the fam.
Sophie Allen
Josh Becker
Gene Torno
Mark Yanagisawa
Could be you?
Or you?
Interested in joining our fam bam? Our sponsorship opportunities are open from October – December for the following season. Check back here for an application at that time.