WHO WE ARE
Manufacturing at our Core
At White Industries, we are a family owned and run business that has a passion for creating products designed for your bicycle to be functional, elegant, and innovative. With our roots based deeply in Northern California’s most iconic cycling region, we have been developing, adapting and creating our products to meet the cycling demands since 1978. We are constantly working towards creating the best and most functional products possible. We strive for excellence from conception to completion. Starting with raw material we craft each step with intention, paying careful attention to make sure the final fit and finish is perfect. We pride ourselves in producing top shelf products here in the USA.
We feel so confident about our products that we offer a five-year warranty against all of our parts. If were honest it doesn’t really stop at five years; we believe it doesn’t matter if you are our customer for one day or 25+ years we want to make sure you are enjoying the products you ride. So, while we might not be able to warranty it, we will always do the best we can to help you get your White Industries product running the way it should be.
Manufacturing our passion
For the last 40+ years we have dedicated ourselves to manufacturing high quality products here in Northern California. It hasn’t always been easy, but that’s not why we do it. We do it because we love cycling. We do it because we love the process of creating, taking the inception of a design and engineering it. Most of all machining the part, testing and bringing it to the market place. We do it because we love offering the precision components that translates into making your bike the best that it can be. This passion has caused us to make some pretty unconventional things like the ENO Eccentric hubs, the outlandish 10 speed drive train system when 8 speeds was the maximum ever conceived, the LMDS – linear motion derailleur system, the Variable Bolt Chainrings, or the Rainbow bands to keep your pants from getting caught in the chain. Our product line unconventional or not, they are all made with the same mind set of making the best for you.
Manufacturing with purpose
All of this history and all of this passion is nothing if we don’t have a place or people to enjoy it with. We hold a responsibility with where we live and how we live and that is why we have dedicated ourselves as a company to be aware of our global impact. We have a drive to be intentional about our carbon footprint, from the coolant we choose, to recycling of our metals, to reducing plastic in our packaging, all the way down to being run ~100% on solar generated power. We feel this is a benefit to all of us globally as a worldwide community. Closer to home is our families, our friends, co-workers and even you! We all make up this amazing community and we choose to strive to make it a better place for us and for future generations.